We are a family run business with over 20 years of experience in the production of melons and watermelons, working with highly modern techniques of production and commercialization and the most capacitated workers.
Our Social and environmental policies guarantee the highest fruit quality and a harmonious relationship with the communities from which our employees originate.
Mata Fresca is the name of the district where our story began with the installation of our main farm in 1997 in the border of the states of Ceará and Rio Grande do Norte, near the city of Mossoró.
The locality gave origin to the name of our company which today has two more branches in the same region.
In this arid region, we have chosen drip irrigation systems — with water from artesian wells (500 to 600 meters deep) — in order to grow our fruits responsibly and sustainably.
IN 2015 our visual identity changed. Our new logo is inspired by xylography — a traditional Brazilian woodcutting method.
Xylography is a medieval vestige of the Portuguese culture, transplanted to Brazil. Here, it is principally associated with a literary genre known as Cordel literature, which originally acquired its name in Portugal because of the twine (“cordel”) with which the leaflets were bound together to be sold at fairs. Still today, it is one of the most popular types of literature in Brazil, particularly in the Northeast.
Here in Mata Fresca, we nurture the popular culture which is ours; that is the reason why we chose the esthetic of xylography to represent our brand, Melão Mossoró.
With our visual identity, we wish to introduce the world to the cultural wealth of the Brazilian Northeast and to showcase our region’s capacity to produce high-quality fruit.
At Mata Fresca, we work diligently to guarantee the high quality of our fruit. From sowing to harvest, we take care of every step so that our melons are always delicious.
In addition to our own brands, part of our melon and watermelon production goes to major European brands.
This certificate evaluates the agronomical and environmental aspects of production, as well as the safety and health of employees in order to guarantee consumers a healthy, socially and environmentally responsible product.
The ETI Base Code is founded on the conventions of the International Labour Organisation (ILO) and is an internationally recognised code of labour practice.
ETI aims to ensure good working conditions and continuous improvement in the lives of employees of companies producing consumer goods.
In addition to the above, we hold the main certifications related to environmental and socio-environmental safety. To find out more, contact us!
Our Social and environmental policies guarantee the highest fruit quality and a harmonious relationship with the communities from which our employees originate.
FELIPE PILLAR
Sales Chief Officer
felipe@matafresca.com.br
PAULO CABRAL
Chief Executive Officer
paulo@matafresca.com.br
LUIZA PILLAR
Chief Operating Officer
luiza@matafresca.com.br
ARIOSMAR TORRES
Purchasing Manager
ariosmar@matafresca.com.br
Questions? We appreciate comments and feedback! We look forward to connecting with you!