We are a family run business with over 20 years of experience in the production of melons and watermelons, working with highly modern techniques of production and commercialization and the most capacitated workers.
Our Social and environmental policies guarantee the highest fruit quality and a harmonious relationship with the communities from which our employees originate.
Mata Fresca is the name of the district where our story began with the installation of our main farm in 1997 in the border of the states of Ceará and Rio Grande do Norte, near the city of Mossoró.
The locality gave origin to the name of our company which today has two more branches in the same region.
In this arid region, we have chosen drip irrigation systems — with water from artesian wells (500 to 600 meters deep) — in order to grow our fruits responsibly and sustainably.
IN 2015 our visual identity changed. Our new logo is inspired by xylography — a traditional Brazilian woodcutting method.
Xylography is a medieval vestige of the Portuguese culture, transplanted to Brazil. Here, it is principally associated with a literary genre known as Cordel literature, which originally acquired its name in Portugal because of the twine (“cordel”) with which the leaflets were bound together to be sold at fairs. Still today, it is one of the most popular types of literature in Brazil, particularly in the Northeast.
Here in Mata Fresca, we nurture the popular culture which is ours; that is the reason why we chose the esthetic of xylography to represent our brand, Melão Mossoró.
With our visual identity, we wish to introduce the world to the cultural wealth of the Brazilian Northeast and to showcase our region’s capacity to produce high-quality fruit.
At Mata Fresca, we work diligently to guarantee the high quality of our fruit. From sowing to harvest, we take care of every step so that our melons are always delicious.
The life of our melon starts with its sowing, seed by seed in the greenhouse. There, every step of the evolution of the seedling is carefully supervised daily.
After a careful preparation of the soil, seedlings are planted one by one.
We use ultra modern technology to make sure our melon are flavorful and of excellent quality. For Instance, the use of Mulch plastic, which prevents weeds from growing around the fruit, allows the reduction of pesticides. Our dripping irrigation system affords us exact control over the quantity of water required for each variety of melon.
Our bees are essential to the life of our melon: they pollinate the flowers that turn into fruit. We are proud to keep our own bees. Beekeeping is a sustainable practice that contributes to the preservation of the native flora and the diversity of the agricultural ecosystem.
The tray is placed manually under the fruit to isolate it from the ground in order to avoid any stay on its skin.
Each melon is hand picked when it reaches its ideal ripeness.
As soon as they enter the packing house, our fruit undergo a rigorous cleaning, selecting and packing process
Each variety of melon is conditioned at its ideal temperature to allow for a longer shelf life.
In addition to our own brands, part of our melon and watermelon production goes to major European brands.
It ensures that the production is realized through minimization of the agricultural operations’ negative impact on the environment, reduction of chemical inputs and a responsible approach to employees’ health and security issues.
This standard was created by the English retail company Tesco. It ensures that the fresh products the company sells come from farms that adopt good agricultural practices, work in a sustainable way and foster their employees’ health and well being.
This certificate evaluates the agronomical and environmental aspects of production, as well as the safety and health of employees in order to guarantee consumers a healthy, socially and environmentally responsible product.
The ETI Base Code is founded on the conventions of the International Labour Organisation (ILO) and is an internationally recognised code of labour practice.
ETI aims to ensure good working conditions and continuous improvement in the lives of employees of companies producing consumer goods.
Grasp is committed to workers’ health, safety, and welfare.
It is a voluntary, farm-level social/labor management tool for global supply chains.
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